“I was watching the Copa America Football Championship finals between Argentina and Brazil, along with my friends. We were so engrossed in the nail-biting match that we skipped dinner time. And, needless to say, we were in no mood of cooking or getting out for a takeaway.
Then suddenly my friend shouted, ‘Anyone up for burgers’?
Even before we could say anything, he ordered Whoppers for everyone and shouted again - ‘The burgers will be delivered in 30 minutes. I have ordered from Burger King through DoorDash’.
I was happy and amused at the same time at how our lives have changed, thanks to on-demand apps.”
This was the story of just one of the million users of one of the hundreds of on-demand apps that are flourishing in the world today. That’s their beauty. On-demand apps have not only simplified our lives but have also kept us abreast of this fast-paced world. From delivering food to our doorsteps to getting car rides when we need the most, on-demand apps cater to almost every requirement of an individual with just a few taps on the screen.
The on-demand apps are reshaping the world by bridging the gap between the customers and the business. Let’s discuss how these apps are transforming our lives, leading us to mobile-first age and what the future holds.
The Rise of On-Demand Apps
According to the Harvard Business Review, the on-demand economy is growing, and these apps bring more than 22.4 million customers every year. Also, the rise of on-demand content has been exponential during the COVID-19 outbreak. Since people are spending more time indoors to prevent the spread of coronavirus, on-demand apps have become the saviour.
Nowadays, people depend on on-demand apps to avail of services, such as food, transportation, logistics, and healthcare. After all, these apps can satisfy the customers’ requirements and solve problems while harnessing the power of technology.
Reasons Why On-Demand Apps Are Flourishing
While there are many reasons why on-demand apps have become the new normal, the COVID-19 pandemic has been the key player. Most people have shifted to online shopping and remote working, thus relying on various mobile applications for various tasks, which led to the demand. Let’s discuss them further.
- The Pool of Options
One of the most important reasons for the rise of on-demand apps is the availability of options. From booking hotel rooms to buying groceries, anything and everything is available via applications, no matter what service provider you need. You can order anything you need from the comfort of your home while keeping the risk of COVID-19 infection at bay.
- Convenience
Everyone loves to choose the more convenient option, and the same is with shopping as well. Online shopping, food delivery, grocery shopping, and booking rides online offer convenience. You don’t need to go anywhere; take out time for visiting the retail store or look for a parking spot. Just a few taps on your mobile phone screen, and your order is placed.
- Easy Access and Quick Delivery
Another reason why on-demand applications are so popular are the easy access and trouble-free payment options. Users can browse a wide range of products and services, filter them according to their requirements and make payments online. Also, the product or service is available without delay.
The Future of On-Demand Apps
Looking at the popularity of on-demand services, many companies are investing in on-demand app development as it has become a major business platform. The on-demand world has turned out to be a lucrative market for businesses that want to become popular and expand their user base in a short time.
The future of on-demand applications is bright as the coming years are expected to witness new benchmarks. As per a Statista report, the number of users of the online food delivery segment is expected to reach 2,897.1m by 2025. So, it is safe to say that there’s a shift in customer behaviour, and the world has embraced the convenience and comfort that on-demand apps bring. It won’t be an exaggeration to say that e-commerce, food delivery, live streaming services, and online education apps are likely to remain unaffected even after defeating the COVID-19 pandemic.
The Final Word
The on-demand apps have already changed the way we live and are expected to offer more in the future. These apps have created a customer-oriented world and brought companies and customers together. It would not be surprising if every imaginable service will be available on on-demand platforms, thus taking our world to another level. Are you ready for it?
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